Faculty Members of BTBU Business School Participate in the 10th PRAD International Academic Forum
Source: beat365官方网站 Date: 2022-09-26
Writer: Updated: November 2, 2017 Times Read：
From October 28 to 29, the 10th PRAD International Academic Forum, the 2nd Annual PRSC Academic Conference and the 4th Strategic Communication and Public Relations Workshop was held in Wuhan. The theme of the conference was “Trust and Dialogue: Integrated Creative Communication in the Era of Mobile Intelligence”. Professor Zhang Jingyun of the Business School attended the conference.
With the theme of “Dialogue and Trust in Political, Cultural, and Commercial Situations”, Professor Zhang presented a paper at the English conference, which was entitled “The Relationship between Cross-Cultural Communication and International Performance of Chinese Brands: A Model Specification and Empirical Analysis Based on the Corporate Strategy Theory”. (By Zhang Jingyun, Wang Yong, and Zhang Xi)
