BTBU Business School Invites Professor Fu Guoqun from Guanghua Management School, Peking University to Hold a High-Level Lecture
Source: beat365官方网站 Date: 2022-09-26
Writer: Updated: 3 July 2019 Times Read:
On June 28, BTBU Business School hosted a high-level lecture series. Professor Fu Guoqun, a PhD supervisor at the Department of Marketing of Guanghua School of Management, Peking University, President of the Marketing Society of Chinese Universities, and former editor-in-chief of Journal of Marketing Science, was invited to give a lecture entitled "Research on Wedding Celebration Consumption of Chinese Urban Families" to the faculty staff and students of BTBU Business School. Prof. Xie Zhihua, Vice Chancellor of BTBU, attended the lecture, which was presided over by Professor Mao Xinshu, Dean of BTBU Business School.
Professor Fu Guoqun emphasized the importance of qualitative research in academic research and described in detail the research process of identifying phenomena from qualitative studies, discovering problems through descriptive studies, and testing hypotheses through empirical studies.
