洪莹，博士，副教授，硕士生导师。

研究方向：致力于网络空间社会科学和数字世界的社会、商业及人类行为相关研究。具体包括社交媒体和社交网络现实，可持续发展营销，社交商务与数字营销，健康信息学，文创产业及其消费等。

教育背景：本科就读于北京邮电大学自动化学院，研究生就读于北京邮电大学经济管理学院，后公派赴法国巴黎索邦先贤祠第一大学应用经济学院留学，获经济学博士学位。

访学/研究经历：巴黎综合理工学院(École Polytechnique)，2013；法国国立高等先进技术学校(ENSTA Paris-Tech), 2014。

科研项目：主持多项国家级、省部级项目，其中主持国家社科基金项目一项，主持教育部人文社科基金一项，主持北京市社科基金一项，主持校级科研项目一项；参与其他国家级与省部级课题多项。

学术论文：在《Technological Forecasting and Social Change》（JCR Q1, Social science-general ESI, IF12）、《Economic Analysis and Policy》(JCR Q1, Economics & Business ESI, IF6.9)、《Journal of Organizational and End User Computing》(JCR Q1, IF6.5)、《技术经济与管理研究》等国内外期刊发表高水平学术论文（SSCI/SCI/CSSCI）多篇，SCI/SSCI期刊匿名审稿。

Ying Hong, Ph.D., is an Associate Professor in the Business School of Beijing Technology and Business University. Her major research interests lie in social science research about cyberspace.

EDUCATION

• Université Paris I - Panthéon-Sorbonne, Ecole d’Economie Appliquée

• Beijing University of Posts and Telecommunications, Economics and management school

• Beijing University of Posts and Telecommunications, Automation school

RESEARCH EXPERIENCE

• Unité d'Economie Appliquée, ENSTA Paris-Tech

• Competition and Regulation Research Center, Beijing University of Posts and Telecommunications

RESEARCH PROJECTS

[1] National Social Science Foundation of China, host

[2] Humanities and Social Sciences Foundation of the Ministry of Education, host

[3] Beijing Municipal Social Science Foundation, host

[4] National Social Science Foundation of China, participant

[5] Beijing Municipal Social Science Foundation, participant

Academic papers

[1] HONG, Y., HU, J.T., ZHAO, Y.X. 2023. Would you go invisible on social media? An empirical study on the antecedents of users' lurking behavior. Technological Forecasting and Social Change.

[2] HONG, Y., HU, JT, CHEN, M.Y. 2023. Motives and antecedents affecting green purchase intention: Implications for green economic recovery. Economic Analysis and Policy.

[3] HONG, Y., WAN M. Understanding the Health Information Sharing Behavior of Social Media Users: An Empirical Study on WeChat. Journal of Organizational and End User Computing. 2021, Vol.33(5):180-203.

[4] HONG Y., LI, Z., WANG, J. Value of Telecom Operators' Big Data in Social Public Management. Journal of Physics Conference Series. 2020. 1437, 012068.

[5] Hong Y., Tang S.L., Li Z. (2015). Differential Pricing Equilibrium Analysis of Online Video Content Platform: Based on the Angle of Capacity Commitment (in Chinese). Journal of Technical Economics & Management. 05,7-11.

[6] LI Z., HONG, Y. Study on Big Data Management for Government Based on Privacy Protection. Big Data. 2020. 6(02),69-82.

RESEARCH INTERESTS

Social media and social networking practices; Marketing for sustainable development; Social commerce and digital marketing; Health informatics; Cultural industry and tourism marketing